Parallel 49: Hipster Campaign

Parallel 49 Brewery is a cornerstone of the (y)East Van brewery scene, an as such, is inherently hipster. In their latest campaign they decided, ‘why deny it?’ and fully embraced their hipsterdom. The contest offered a complete starter kit for being a hipster including: a Remus from @brodiebikes , #P49 snap back hat, @herschelsupply bag, 10lbs of vintage clothing from @fasinfrank “Rag Machine,” and shoes from @nativeshoes. All you had to do was take a photo of yourself drinking one of their ‘Always Around’ beers and share it with the hashtag #P49Hipster on one or all of Instagram, Facebook, and Twitter.